Client Success Story

What sets one loft apart from another? In this case, it was community. We decided to showcase a new loft condo listing with a creative twist: a weeknight wine and cheese open house not just for prospective buyers, but for current residents as well. 

The event brimmed with goodwill and warm conversations, turning the loft into a living, breathing space. One attendee, enchanted by the atmosphere and the prospect of future lively gatherings, began to envision the loft as his future home. The chance to mingle with potential neighbors sealed the deal.

The outcome was impressive: we sold the loft for our client in just 34 days, far surpassing the average 52 days on market. The buyer discovered a vibrant new community, while the HOA gained an eager new member and a valuable new comp for the building. Real estate isn't always a zero-sum game; the best deals are success stories for all involved. This was absolutely an all-around win.