Client Success Story: Off Market Strategy Leading to Multiple Offers!

February 2, 2024

Congratulations to the sellers of 741 Lawton Street in the vibrant Inner Sunset neighborhood of San Francisco! 🥂 This remarkable property, a gem in the San Francisco real estate market, achieved an extraordinary milestone, selling for a whopping $140,000 over the asking price! The success story of this home is a testament to strategic marketing and expert real estate acumen.

Initially, we embarked on an innovative approach with an off-market soft launch during the holiday season, a period traditionally known for its slower real estate activity. Despite the seasonal challenges, we were committed to maximizing exposure and attracting potential buyers. When the soft launch did not yield offers, we swiftly pivoted to enhance the home’s appeal.

Recognizing the immense potential of this property, I spearheaded a strategic investment of $10,000 in tasteful and strategic upgrades, ensuring the home was presented at its best. This preparation included light renovations and professional staging, showcasing the property’s unique features and San Francisco charm.

Our efforts culminated in a highly successful public listing, drawing significant attention and interest in the competitive San Francisco housing market. Within just two weeks, the property was inundated with multiple offers from eager buyers. The winning bid was a testament to the desirability of the property and our strategic approach: an impressive $140,000 above the listed price, an all-cash offer with no contingencies, and a remarkably swift 9-day closing period.

This sale highlights the importance of understanding market dynamics, the power of professional staging and preparation, and the benefits of a well-crafted marketing strategy in real estate. If you’re considering selling your home in San Francisco or are curious about the current market trends, feel free to reach out for expert guidance and a personalized strategy to achieve similar success.